Beats by Dre
ROLE
Design & animation
TOOLS
Procreate
BRIEF
A visualizer concept for Beats by Dre, built around A$AP Rocky’s “RIOT” music video and Beats’ music-driven brand identity.
APPROACH
Animated GIF Reel
I designed and animated an original GIF reel with custom graffiti typography, drawn in Procreate and filled with photographic textures from the “RIOT” video. Bold type, layered imagery, and rhythmic motion give it the energy of a live visualizer.
Hand-Drawn Animation Frame
A single frame from the system: original graffiti lettering, hand-drawn in Procreate and filled with a still from “RIOT.”
SPACE150
As a content creator and production intern at SPACE150 (2021–2022), I supported national ad campaigns for Beats by Dre and Hard Rock Digital, translating creative direction into multi-platform media deliverables.
