Blenders Eyewear
ROLE
Creative production & art direction · via Zero Ambition
BRIEF
Social-first photo and video campaign content for Blenders Eyewear, produced through the agency Zero Ambition and shot on location in Kauai, Hawaii.
APPROACH
At Zero Ambition, I support social-first campaigns for lifestyle brands including Blenders Eyewear, Vans, and Slicks: contributing to concepts and creative direction, supporting production, and developing platform-native content — short-form video, motion, and stills — filmed, edited, and optimized for paid and organic social.
RESULT
The content ran as paid social for the summer launch.
