CYNQ Labs × ScareScore
ROLE
Animation · Illustration
TOOLS
Procreate, After Effects, Sora
BRIEF
ScareScore uses smartwatch data (heart rate and movement) to measure how scared audiences get during horror films and haunted experiences. The product is data-driven by nature; the question was how to make it feel cinematic and human instead of clinical.
APPROACH
Explored a visual direction through hand-drawn, frame-by-frame animation drawn in Procreate, deliberately keeping the warmth and imperfection of vintage film stock so the brand felt like a night at the movies rather than a health app.
Some of the rainbow gradients were built in After Effects, and I used Sora to create mockup versions of the concept.
RESULT
Delivered as a concept test during early brand exploration.